FOR SMALL TO MID-SIZED BUSINESSES
Get your about-to-be-promoted managers ready to lead — before the promotion costs you $200,000.
The A4 Leadership Accelerator™ is a 6-month leadership development engagement built for mid-market manufacturing and industrial companies (50–500 employees) who are tired of watching their best individual contributors fail in their first manager role.
–– The Real Cost ––
You're already paying for this problem. You just don't see it on the P&L.
Every quarter, a high-performing individual contributor at your company gets promoted into management without the right support. And every quarter, your company quietly absorbs four costs at once — most of which never get broken out as a line item.
Sources: Mercer 2025 turnover cost study • Gallup State of the Global Workplace 2025 • Capterra/Gartner first-time manager failure research (60% fail within 24 months)
Most leadership programs teach ideas. We build leaders who hold the standard.
___THE DIFFERENCE
There are thousands of leadership programs in the market. Most teach the same theory and leave the company to figure out how to apply it inside a real plant, on a real Monday, with a real manager who isn't ready.
The A4 Leadership Accelerator™
A 6-month engagement built around three integrated deliverables — diagnostic, cohort,
and capstone — designed to deliver measurable retention and engagement gains.
__THE PROGRAM
What leaders at companies like yours are saying
These aren't testimonials about a workshop. They're outcomes from leaders who put their teams through the work.
3-5x
Expected Year 1 ROI across all tiers. The program self-funds if it retains one mid-level manager over 12 months ($95K–$300K in avoided replacement cost). The broader market benchmark for leadership development is $7 returned for every $1 invested.
–THE CURRICULUM–
What your leaders actually
learn
–THE INVESTMENT–
Three tiers. One framework.
Built so the program pays for itself if it retains a single mid-level manager over 12 months.
_MEET ALEX
I'm a former NFL Defensive-Back turned leadership coach who helps Presidents and VPs of HR at small to mid-sized companies turn their about-to-be-promoted managers into ready leaders — before the promotion becomes a $200,000 turnover event.
For eight years, I lined up across from the best wide receivers in the world. Then one day the cleats came off, the locker room went quiet, and I had to figure out who I was when the thing I'd done my whole life wasn't the thing I did anymore.
That rebuild took years. It took me through training young athletes, through fifteen years inside Nike's world headquarters learning how high performers actually develop, and into a deep dive on what leadership really is at the foundation. What I learned: leadership isn't a title. It's influence. And there are ten specific things that shape how a leader actually leads — none of which most companies are teaching the person they're about to promote.
That's where I work now. Presidents and VPs of HR at mid-market manufacturing and industrial companies call me when they have a high-performing individual contributor about to step into a manager role — and they can feel the person isn't ready. I help that manager separate the data in front of them from the fear and ego wrapped around it, stay aligned to the assignment, and hold the standard from day one.
Having Alex work with our leadership group was one of the best things we have done in terms of teaching our leaders how to lead more effectively. Alex knows what it takes to compete at the highest level as an individual and as a team.
I left every meeting and session feeling positive, optimistic, and thoughtful, with a renewed desire to do better—not only for myself, but for my team as well. I genuinely looked forward to each new lesson and couldn’t wait to listen when they became available. I often listened to the same lesson multiple times, gaining new insights each time. I would highly recommend investing in yourself through Alex’s 12-week Hybrid Leadership Course. I feel completely comfortable reaching out to Alex in the future for insight or guidance when navigating challenging situations.
Through cohort training and 1:1 coaching, Alex helped our team strengthen communication, increase accountability, and take greater ownership of their commitments. Our employees genuinely looked forward to working with Alex — rare for any leadership program.
—WHO THIS IS FOR
This program is built for
—THE NEXT STEP–